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/ RESPONSIBLE KILOMETERS /
An app that rewarded responsible drivers and helped victims of car accidents.
Intouch (RSA Group) is an insurance company that stands for responsible driving.
We created an app that rewards responsible drivers with points that were converted into donations to victims of car accidents in need. Those who didn’t obey the speed limit or made other infractions got a “grey ticket” with a sum that they could voluntarily donate to redeem their “driving karma”
/ AWARDS /
Golden Drum - Shortlist/Digital
Cristal Festival - Silver/Mobile
Cristal Festival - Silver/Digital
Cristal Festival - Bronze/Mobile
Cristal Festival - Bronze/Promo
Cristal Festival - Shortlist/Mobile
Cristal Festival - Shortlist/Promo
Kiaf - Silver/Digital
Kiaf - Bronze/Digital
Red Apple - Bronze/Digital Advertising Campaigns
Red Apple - Shortlist/Digital Advertising Tools
Red Apple - Shortlist/Advertising Campaign
Red Apple - Shortlist/Social
Golden Hammer - Shortlist/Media
/ MY ROLE /
Creative Direction
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