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Using Youtube to tell bedtime stories to orphans

Every kid loves to listen to bedtime stories read by a parent. Unfortunately, orphans don’t have this luxury.

Together with Change One Life foundation and with the support of Youtube and Odnoklassniki (one of the biggest social networks in Russia), we created “Read to Me”, a Youtube/Odnoklassniki Channel where kids can upload their dream fairytale requests and where their favorite celebrities would read to them in return. Though this channels we also started to raise funds for the foundation through pre-rolls monetization, which was used for the first time in Russia for a charitable campaign.


Cannes Lions -Bronze/Entertainment

Cannes Lions - Shortlist/Entertainment

Cannes Lions - Shortlist/Media

ADCE - Silver/Integration & Innovation

Red Apple - Bronze/Creative Effectiveness

ADCR - Bronze/Content Idea

ADCR - Shortlist/Social Media Campaigns

Ad Black Sea - Gold/Film

Ad Black Sea - Silver/Film

Ad Black Sea - Shortlist/Media

Golden Drum - Shortlist/Branded Content


Creative Direction

Production supervision

Presentations to the client

Meetings with suppliers/partners: Google and Youtube team.

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