MORE THAN A SIGN
I've transformed the handicapped parking signs into holograms of real disabled people
More than 30% of drivers in Russia ignore identification signs and take parking spaces reserved for people with disabilities. Using image recognition technology and holography, we transformed the handicapped parking area sign in parking lots into projections of a real disabled person in a wheelchair, to awake the sensitivity of even the most impolite drivers. The project made headlines in major media outlets in Russia and around the world, including CBS, ABC, FOX, USA Today, Euronews, VICE, People Magazine, CNET, The Mirror, The Huffington Post, Globo TV, Le Figaro, among others.
AWARDS
Cannes Lions / Clio / Art Directors Club / Eurobest / Epica / Golden Drum
PIAF / AD STARS / KIAF / Art Directors Club Russia
VIDEO CASE STUDY
INTERVIEWS
Client - President Dislife.ru
EARNED MEDIA
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Channel 5 - Russia
Fox, NBC, CBS, ABC - USA
LCI - France
TV Globo - Brazil
ABC News - USA
RT UK - Internet
Channel 1 - Russia
Digi 24 - Romania
Topnews - Italy
TV Globo - Brazil
CNET - USA
TV Globo - Brazil
AWARDS - FULL LIST
Cannes Lions - Silver/Promo
Cannes Lions - Bronze/Design
Cannes Lions - Bronze/PR
Cannes Lions - Shortlist/Outdoor
Cannes Lions - Shortlist/Direct
Clio - Bronze/Ambient
Epica - Gold/Innovation
Epica - Silver/Digital
Eurobest - Bronze/Digital
Eurobest - Bronze/PR
Eurobest - Shortlist/Media (x2)
Art Directors Club Europe - Nomination/Media
PIAF - Bronze/Media Engagement
Golden Drum - Silver/Innovative Campaigns
Golden Drum - Shortlist/Outdoor
Golden Drum - Shortlist/Direct
Red Apple - Gold/Media
Red Apple - Bronze/Socia
Ad Stars - Silver/Innovation
Kiaf - Gold/Advertisign Campaigns
Kiaf - Silver/Media
Kiaf - Bronze/Ambient
Art Directors Club Russia - Bronze/Media
CLIENT
dislife.ru / 2015
MY ROLE
Creative Direction
Copywriting
Art direction
Production supervision
PR strategy