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LUIS TAUFFER

MERCEDES E-MOTION 

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Using face recognition technology and AI to analyze people's personality

and suggest the perfect Mercedes for each person

The E-Motion is an immersive brand experience inside the Mercedes Me Cafe in Moscow.

The device deploys technology that analyzes the personality of each guest, based on their facial expressions, suggesting a unique car model, according to the results. Guests can edit the detail of the car, locate the nearest dealerships, and book a test drive.

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VIDEO CASE STUDY

CLIENT 

Mercedes-Benz / 2015​

MY ROLE 

Creative Direction

Production Supervision

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