Gillette was launching a limited edition for the FIFA World Cup in Brazil in 2014, with the flags of different countries in the SKU’s. Using celebrities Lionel Messi and Rodger Federer, we created a fun internet video showing them competing in unexpected sports related to the countries showed on the razors. At the end we see them head to head as bitter rivals in a Brazil x Argentina football match. The video had more than 5 million views and was one of the most viewed Gillette commercials on Youtube.