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ACTI WEARABLE

A wearable device that helps parents to monitor the temperature of their children during winter outdoor activities.

Actimel is a functional drink that boosts the immunity system, allowing families to stay stronger and enjoy outdoor activities even during harsh weather conditions in the winter. But yet dressing kids is a challenge for many parents. They have to consider personal factors that include: clothing, personal activity and environmental factors like: temperature, air speed, thermal radiation and humidity. This data combined can make the child too cold or overheated.

So to encourage them to enjoy an active life in the winter, we developed ACTI.

A wearable device that helps parents to monitor the Individual Thermal Comfort Profile of their children during outdoor activities.

ACTI is equipped with hygrometer, temperature sensor and Bluetooth low energy technology. The parents place it under the children´s clothes. When the temperature or humidity outreaches the child comfort zone, parents get a notification on their mobile phones. That way they know when to change the child clothes or have to have a break from the outdoor activities.

AWARDS

Innovation Awards / KTR

VIDEO CASE STUDY

AWARDS - FULL LIST

Innovation Awards - Gold/Usability

Innovation Awards - Silver/Product

Innovation Awards - Silver/Technology

Innovation Awards - Bronze/Insight

KTR - Silver/Digital

KTR - Silver/Active Advertising

KTR - Bronze/Digital (x2)

KTR - Shortlist/Media

Effie - Silver/Technology & Innovation

CLIENT

Danone / 2017

MY ROLE

Creative Direction

Copywriting

Art direction

Production supervision

Presentations to the client

PR strategy

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