ACTI WEARABLE
A wearable device that helps parents to monitor the temperature of their children during winter outdoor activities.
Actimel is a functional drink that boosts the immunity system, allowing families to stay stronger and enjoy outdoor activities even during harsh weather conditions in the winter. But yet dressing kids is a challenge for many parents. They have to consider personal factors that include: clothing, personal activity and environmental factors like: temperature, air speed, thermal radiation and humidity. This data combined can make the child too cold or overheated.
So to encourage them to enjoy an active life in the winter, we developed ACTI.
A wearable device that helps parents to monitor the Individual Thermal Comfort Profile of their children during outdoor activities.
ACTI is equipped with hygrometer, temperature sensor and Bluetooth low energy technology. The parents place it under the children´s clothes. When the temperature or humidity outreaches the child comfort zone, parents get a notification on their mobile phones. That way they know when to change the child clothes or have to have a break from the outdoor activities.
AWARDS
Innovation Awards / KTR
VIDEO CASE STUDY
AWARDS - FULL LIST
Innovation Awards - Gold/Usability
Innovation Awards - Silver/Product
Innovation Awards - Silver/Technology
Innovation Awards - Bronze/Insight
KTR - Silver/Digital
KTR - Silver/Active Advertising
KTR - Bronze/Digital (x2)
KTR - Shortlist/Media
Effie - Silver/Technology & Innovation
CLIENT
Danone / 2017
MY ROLE
Creative Direction
Copywriting
Art direction
Production supervision
Presentations to the client
PR strategy