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ACTI WEARABLE

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A wearable device that helps parents to monitor the temperature of their children during winter outdoor activities.

Actimel is a functional drink that boosts the immunity system, allowing families to stay stronger and enjoy outdoor activities even during harsh weather conditions in the winter. But yet dressing kids is a challenge for many parents. They have to consider personal factors that include: clothing, personal activity and environmental factors like: temperature, air speed, thermal radiation and humidity. This data combined can make the child too cold or overheated.

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So to encourage them to enjoy an active life in the winter, we developed ACTI.

A wearable device that helps parents to monitor the Individual Thermal Comfort Profile of their children during outdoor activities.

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ACTI is equipped with hygrometer, temperature sensor and Bluetooth low energy technology. The parents place it under the children´s clothes. When the temperature or humidity outreaches the child comfort zone, parents get a notification on their mobile phones. That way they know when to change the child clothes or have to have a break from the outdoor activities.

AWARDS

Innovation Awards / KTR

VIDEO CASE STUDY

AWARDS - FULL LIST

Innovation Awards - Gold/Usability

Innovation Awards - Silver/Product

Innovation Awards - Silver/Technology

Innovation Awards - Bronze/Insight

KTR - Silver/Digital

KTR - Silver/Active Advertising

KTR - Bronze/Digital (x2)

KTR - Shortlist/Media

Effie - Silver/Technology & Innovation

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CLIENT

Danone / 2017

MY ROLE

Creative Direction

Copywriting

Art direction

Production supervision

Presentations to the client

PR strategy

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