Skoda has an affordable car for youngsters called Fabia, which has the largest interior space in the category. To prove this, we turned a Skoda Fabia into a Hostel so people could stay and even sleep inside. We placed the Skoda Hostel in the middle of a park in Moscow and we have partnered with sites like Booking.com. When people were looking for a place to stay in Moscow during the period of the activation, the car unexpectedly appeared as the first option on the booking websites and people could book the “hostel”, with a free test drive around the city included.