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To advertise the unusual new mix of Philadelphia and Milka,

we decided to mix their iconic advertising campaigns.

Mondelez International was launching a new product, a mix of Philadelphia cheese and Milka chocolate.

For the launch of such an unusual product, we decided to follow the same strategy, literally. We mixed the iconic advertising campaigns from Philadelphia and Milka and created a perfect mix: layouts, texts, slogans, everything was done by mixing elements from the campaigns from the two brands. The result was delicious and surprising, just as the product.


Creative Direction


Art direction

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