For a long time, Russians could not express their individuality. But after the fall of the Soviet regime, there was a rush to make up for lost time. This emerging dynamic consumer became a new target for Mercedes modern image. Independent, connected, ready to express their individuality. More than freedom of choice, these consumers want their own options.

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So we created a space that allowed them to express their individuality - the Mercedes Me Cafe. Located in the heart of Moscow, the Mercedes Me Cafe provided an immersive brand experience, connecting guests with the latest innovations, products, and tailored services from Mercedes Me platform.

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Individual terminals allowed guests to make orders, play games, connect with Mercedes Me Platform, and their social networks. In the largest interactive screen in the world, user-generated content related to the brand was displayed in real time.