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FP7 McCann (MENA)


FP7 McCann is the largest regional ad agency network in the Middle East and North Africa. It has 15 offices across 13 countries - Abu Dhabi, Algiers, Amman, Beirut, Bahrain, Cairo, Casablanca, Doha, Dubai, Erbil, Jeddah, Kuwait City, Muscat, Riyadh, and Tunis. Services include fully integrated marketing solutions, advertising, digital and production. 

Main Clients: Qatar's Supreme Committee for Delivery & Legacy (responsible for building the stadiums, infrastructure and legacy for the 2022 FIFA World Cup™) Ooredoo (telco), Qatar Sports for All Federation, Aspire, Aspetar, Ford, Just Real Estate, Coca-Cola (regional projects).

Y&R (Moscow & Warsaw)


Member of Y&R EMEA Creative Board. 

Under Luis’ creative leadership, Y&R Moscow won its first Gold Lion ever and became the most awarded Russian agency at Cannes Lions Festival in 2015, with 5 metals - 1 gold, 2 silvers and 2 bronzes.

It was also during his period as Executive Creative Director that Y&R became #1 agency in the Russian Creative Ranking (AKAR) and Agency of the Year on Kiev International Advertising Festival 2015. 

Luis made the polish office Agency of the Year at Innovation Awards 2016 and won 4 metals at KTR, the 2 most important Festivals in Poland. 


He also won metals in Cannes Lions, LIA, Effie and One Show.


He helped to win new business like Onlime (telecom) , Lotos (oil company), X-Trade Brokers (XTB) and Amazon.

Main clients: Danone, Land Rover, NAR Mobile, Philip Morris, Colgate-Palmolive, Change One Life, Zywiec Zdrój (Danone Waters), Microsoft, Lotos, Mila, XTB.

BBDO WORLDWIDE (Moscow & Paris)


At BBDO Russia Group, Luis lead a creative program that resulted in more than 320 awards in local and international festivals, including the first Cannes Lions ever in 23 years.

The agency achieved the 1st place in AKAR - Russian creative ranking - in 2011 as well as Agency of the Year award at Moscow International Festival - the most prestigious Festival in Russia. 

He also helped the agency to win pitches for clients like Baltika, PepsiCo, Beeline and Kia Motors. 

Luis was invited by Lürzer's Archive magazine to present a workshop at Cannes Lions and a seminar at Golden Drum Festival in 2012. 

He was among the Top 5 Creative Directors in the world according to Lürzer´s Archive magazine in 2013.

At ProximityBBDO Paris, Luis was responsible for the international business of the agency: Mondelez (Tassimo, Oreo), P&G (global multi-brand CRM platform), Gillette (worldwide campaigns and digital platforms) and Wella.

He helped to win pitches for clients like Tassimo, Iglo (european leader in frozen food), Voyages-sncf (the number one French e-commerce website in volume), Sebastian (premium P&G's salon brand)

Main clients: Mars, Pepsi, Wrigley, Bayer, Mondelez, DHL, Gillette, Wella, P&G, Visa, Baltika, Beeline, Skoda, Iglo

DDB (Istanbul, Turkey)


Luis was part of the team that made history at Cannes Lions 2009, when DDB&Co Istanbul was announced as the 3rd best Agency of the Year. It was the first time that a turkish agency went that far in the festival. He also helped to win Agency of the Year award at Golden Drum 2010.

Main clients: CNN, Finansbank, Audi, Multi Turk Mall, Dank! and KTM motorcycles.

DM9DDB (Brazil)


At DM9DDB Luis had a chance to work at one of the most creatives agencies in the world. 
Developed national and international campaigns for Philips, Johnson & Johnson, Telefónica, Sebrae, Itaú Bank and Honda. 
His work helped the agency to achieve the title of Cyber Agency of the Year at Cannes Lions 2005.


-Cannes Lions (PR, promo&activation, digital, outdoor, print, direct, design, film, media)
-Innovation Lions (creative data)
-One Show
-One Show Interactive
-London International Awards
-Epica (grand prix)
-New York Festivals
-Caples Awards
-Young Guns
-Golden Drum 
-Effie Awards

-Moscow International Awards
-White Square (Belarus)
-Idea (Russia)
-Golden Hammer (Latvia)
-KIAF (Ukraine)
-ADCR - Art Directors Club Russia
-ADCE - Art Directors Club Europe
-Cristal Festival (France)
-Innovation Awards (Poland)
-KTR (Poland)
-Direct Hit (Russia)
-Kristal Elma (Turkey)
-Mixx Awards (Europe)

- PIAF (Czech Republic)

- Ad Black Sea (Georgia)
-Adstars (Asia)
-CCSP (Sao Paulo Creative Club)
-Premio Abril (most important award for press media in Brazil)
-ANJ (Brazilian Newspaper Association)
-Profissionais do Ano (most important award for TV in Brazil)
-Premio Colunistas (Brazil)

-Premio Colibri (Brazil)


- One Show 2017

- Dubai Lynx 2017 (Dubai)

- Caples 2017 (USA)

- KTR 2017 (Poland)

-Lisbon International Awards 2016 

-KTR 2016 (Poland)

- New York Festivals 2016

- KIAF 2016 (Ukraine)

-Cristal Festival 2015 (France) 

-ADrenalinas 2015 (Lithuania)

-Cristal Festival 2013 (France) 

-Adstars 2013 (Korea)

-New York Festivals 2012

-White Square 2012 (Belarus)

-Colibri Festival 2009 (Brazil)

-Colibri Festival 2007 (Brazil)

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